Learn SEO

Your opportunity to learn SEO with the experts

Overview

You may already have some knowledge or experience of SEO, or you might be brand new to the world of search engine optimisation. During the overview, you’ll learn the definition of SEO and gain an insight into its foundations.

  • What is SEO?
  • The fundamentals of SEO
  • How does Google and other search engine rank websites?
  • What’s the difference between search engines?
  • What makes Google tick?
  • What do we know about the Google algorithm?
  • Common myths about SEO - debunked

Keywords and the target audience

Our trainer will work directly with you and demonstrate how to find the most relevant keywords and understand how your keyword strategy can be scaled.

  • Finding your target audience
  • A review of the best keyword research tools
  • Writing great, unique content for Google and your audience.

How to build an SEO friendly website

The best SEO campaigns are married to the best websites. As part of this session, we’ll help you identify the vital elements that should go into the design of your website.

  • Harnessing contemporary and modern design
  • Ensuring mobile readiness
  • Building search engine friendliness from the ground-up
  • Finding the right CMS (content management system)
  • Mastering website design and usability
  • How to make a lead generating website

How to get found on Google

When everything is said and done, you want your website to be found by the right people on Google. In this course, you won’t just learn SEO, you’ll find out what you need to do to your website to make sure Google loves it.

  • How to get indexed properly by search engines
  • Raising your website’s authority
  • Copywriting basics and keyword usage
  • Developing unique, fresh, natural content
  • Basic on-page SEO
  • Title and alt tags and meta descriptions
  • Mastering page headings

Off-Site SEO strategy

Find out how to increase the visibility of your brand, create an engaging social presence and make the most of link outreach.

  • Social media marketing
  • What is PR and how to use it
  • Discovering link outreach
  • Mastering your brand visibility and recognition

Implementing your SEO strategy

We’ll help you define your SEO strategy and put in place a plan to implement it. Following this part of the course, you may decide that you’d like additional, more in-depth training for SEO implementation.

  • SEO Strategy best practices and tips
  • SEO for the future
  • Implementing SEO

What’s the cost and how long is the training?

All of our training is carried out at our offices in Northampton.

Training is charged per person and we will always put together a unique, cost-effective package based on your requirements and the strategy required for your website. Please note that there is a maximum of 3 people per training session.

Most courses run for a maximum of 5 hours. So, get in touch today to find out more about how you can learn SEO with the experts.

Learn SEO Contact

Web Design Northampton by New Edge