Google Analytics Training

What we will cover during the course?

Introduction to Analytics

-          A quick tour of Analytics

When you first log into Google Analytics, it can be a bit overwhelming. There’s graphs, stats, percentages and numbers everywhere. We’ll get you over that initial fear with a top-level overview of Analytics.

-          Analytics Tracking Code

In order for Google Analytics to accurately track activity on your website and give you the insight you need, tracking code needs to be installed. We’ll show you how and where to avoid the errors that can be made during this step.

-          Analytics Jargon

Events, conversions, benchmarking, user flow... there’s a lot of jargon to get your head around when you first start using Analytics. We’ll demystify the jargon and show exactly what it all means.

Account Administration and Dashboard overview

-          Setting up and understanding properties

Properties is the term Analytics uses to refer to websites, but they can also be blogs, mobile apps and other forms of web services. Setting them up isn’t difficult, but it’s vital you know where to get started and what the constituent elements are.

-          Managing Multiple Accounts

Google Analytics enables you to have as many accounts as you wish. If your business is likely to need more than one account, we’ll show you the most effective way to manage them.

-          A walk through all the key areas

Very few people need to use all of Google Analytics, which is why it makes sense to use your time wisely and only learn the key areas you need. We’ll identify them for you

-          Date Management

message for Pete: Not sure if this should be ‘data management’?

Working your way through Google Analytics

-          Real-Time

Discover what’s happening on your website, right now, with one of Google Analytics most underused features. It’s insight you can act on, if you understand what it means.

-          Audience

We’ll help you use Analytics to dig deeply into the demographics of your audience, find out what interests them, the devices they use and how they interact with your website.

-          Acquisition

How do people reach your website? Where do they come from? Are your ads, social feeds and organic SEO efforts having an effect? Let’s find out!

-          Behaviour

When someone visits your website, what do they do? Are they bouncing straight off and disappearing, or spending considerable time on the pages they should be spending time on? Analytics gives you a view of your website through the user’s eye.

-          Conversion

Your business website is there to create leads for your sales team and convert hot leads into sales. Google Analytics can measure the performance of your conversions and provide insight that’ll help your business grow and increase revenue.

Other

-          Customisation

Few people realise that Google Analytics is highly customisable. You can make it work for you - providing you let us show you how best to customise it.

-          Setting Goals

If you want to use Google Analytics to its maximum, the Goals feature will enable you to add purpose to your website strategy. Goals can be simple or highly complex; whatever you need, we’ll give you the skills required to set them up perfectly.

-          Tracking onsite searches

Did you know that Google Analytics enables you to track what people are searching for within your website? However, to do this, there’s some configuration required, and we’ll reveal what you need to do.

Review of what we have covered

-          Review all areas

We won’t end the training session until we’ve reviewed each area previously covered and ensured you’re happy with the course content. If something was missed or needs revisiting, we’ll go back - no problem.

-          Q&A

You’ll undoubtedly have questions at the end of your Google Analytics training session, and this is your time to ask the experts and ensure you’re fully equipped to make the most of the platform on your own.