In a world dominated by AI (and with no sign of slowing down) it’s no secret that virtually all industries and sectors have been impacted, for good mostly.
Naturally as AI has developed, its use in everyday life has grown substantially too, with a recent survey revealing 70% of UK respondents have consciously used AI in their daily lives[1] in the last six months. So, as the popularity of Machine Intelligence continues to rise, with common uses including using AI as a search engine, what does this mean for Google Search and is it still relevant?
The short answer is yes - Google Search is still very much relevant. But how we use it and what we expect from it is shifting.
AI tools might be great for quick answers, idea generation or bite-sized content, but when it comes to detailed research, verifying facts or comparing multiple sources, Google remains the go-to. It still processes roughly 13.7 billion searches a day globally[2] - a clear indication that search is far from obsolete.
However, what is changing is user behaviour. People are no longer relying on one single platform. Instead, they’re searching in layers - starting with TikTok for inspiration, turning to ChatGPT for summaries or ideas and then heading to Google for deeper insight and confirmation.
Google is very much aware of this shift. In response, it’s rolling out AI-generated overviews, integrating shopping recommendations and tailoring search results to individual users. These developments are aimed at keeping pace with modern search habits whilst still offering the depth and reliability people associate with traditional search.
So while the landscape is certainly evolving, Google Search remains a cornerstone of how we navigate the digital world. It may not always be the starting point, but it’s still a vital part of the journey, offering clarity, credibility and context in an increasingly AI-driven age.
As AI continues to reshape how we access information, Google’s role is certainly not disappearing, it’s evolving. Its ability to adapt while maintaining trust and depth means it continues to remain an essential tool. The key for users and businesses alike is to embrace this shift and use each platform where it performs best.
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[1] https://www.ey.com/en_uk/newsroom/2025/04/ey-ai-sentiment-index-2025#:~:text=The%20EY%20AI%20Sentiment%20Index,the%20global%20average%20of%2082%25.
[2] https://www.demandsage.com/google-search-statistics/#:~:text=Google%20continues%20to%20be%20the,choice%20for%20finding%20information%20online.