You may be familiar with your website's Content Management System (CMS) and how it works, but did you know most businesses are only using 20% of it?
A good CMS has a wide mix of functions and is designed to help you save time, keep content consistent, support SEO and scale content as your business grows. However, so many organisations are not taking advantage of the full offering - simply logging in to update text, add a blog or change images.
So, how do you get the most out of your CMS?
Understanding your CMS
The good news is that you don’t need to rebuild your website or learn how to code to get more value from your CMS. Most improvements come from using the features that are already there, just more intentionally.
Most modern CMS platforms come with tools designed to save time and keep your site consistent, such as page templates, reusable content blocks, media libraries and built-in SEO settings. These features often go unused simply because the website is working well, or no one has shown you how to use them properly.
Templates and reusable blocks
Using templates and reusable blocks helps keep branding consistent and makes updates faster. Instead of changing the same content across multiple pages, you can update it once and apply it everywhere, reducing the likelihood of errors and saving time.
Keeping organised
Keeping your CMS organised is just as important. Ensuring your page names are clear and media libraries tidy makes your website easier to manage and can improve performance and SEO.
Making the most of built-in tools
Most CMS platforms also include basic SEO tools, such as page titles and meta descriptions. Filling these in clearly and consistently helps search engines understand your content and makes pages easier for visitors to read.
Going one step further
Finally, your CMS shouldn’t just be a place to edit text. It can support marketing too, from creating landing pages to updating homepage messaging or publishing content that answers common customer questions.
Getting the most out of your CMS doesn’t require technical skills or a full redesign. Small changes in how you use it can have a big impact on your overall website performance.
Looking for more CMS guidance? Drop us a message and let’s chat.